Capturing and understanding the customer’s voice: The key to the success of your products!
by Daniel Leblanc, president co-founder of the inbe™ validation platform
Collecting the voice of your customers is an issue in the development of your new products? Do you want to equip yourself with tools to accelerate your innovation? Are you on the lookout for good practices that allow you to quickly and easily validate your opportunities and concepts?
You will learn a quick and iterative methodology to capture the voice of the clients yourself
How to identify customer needs by open questions
What is a Minimum Viable Product (Lean Startup)?
How to prototype and validate a value proposition.
You will discover some tools and practical tips to identify market opportunities.
About the speaker
A bilingual and excellent communicator, Daniel holds a Bachelor’s degree in Mechanical Engineering and is Project Management Professional (PMP) and Black Belt Lean Six Sigma certified.
With 15 years of experience in product development, Daniel has repeatedly demonstrated its effectiveness in creating, mobilizing and challenging teams to transform their organization through innovation. He has particularly distinguished himself as R & D director by implementing advanced techniques to reduce by 50% the product development time, one of his valuable specialties developed by the realization of several large projects. Opportunity Analysis, Customer Voices (VOC), Innovation Management, Product Planning and Management, Project, Program and Portfolio Management, Lean Management and Lean Manufacturing, Organizational Transformation , change management, training and coaching, continuous improvement and Lean Six Sigma are other expertise that Daniel puts into practice in his business management and project realization.
When : Starting at 5:30pm, dinner around 6:30pm followed by the conference
Novotel Montreal Aeroport
2599 boulevard Alfred Nobel
Ville Saint-Laurent, H4S 2G1
Rates until February 27
SCC member : 60$
SCC non-member : 90$
Students : free
Rates after February 27
SCC member : 80$
SCC non-member : 110$